A knowledge-based model of context-dependent attribute preferences for fast moving consumer goods

Omega

Volumn 25, Issue 2, 1997, Pages 155-169

  Moss, Scott ^a,b   Edmonds, B ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Artificial intelligence; Demand; Marketing; Methodology; Preferences; Simulation

Indexed keywords

ALCOHOLIC BEVERAGES; COMMERCE; KNOWLEDGE BASED SYSTEMS;

CONTEXT DEPENDENT; CONTEXT DEPENDENT MODELING; DEMAND; DOMAIN EXPERTS; FAST MOVING CONSUMER GOODS; KNOWLEDGE-BASED MODEL; METHODOLOGY; MODELLING TECHNIQUES; PREFERENCE; SIMULATION;

STATISTICAL METHODS;

EID: 0031116540     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0305-0483(96)00061-8     Document Type: Article

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