Commercializing new technology-II

Research Technology Management

Volumn 40, Issue 2, 1997, Pages 29-33

  Eldred, Emmett W ^c,d,e   McGrath, Michael E ^a,b  

^a BOSTON COLLEGE   (United States)

^b HARVARD BUSINESS SCHOOL   (United States)

^c PRTM's Life Sciences Industry Group

^d WASHINGTON STATE UNIVERSITY   (United States)

^e MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MANAGEMENT; SYNCHRONIZATION; TECHNOLOGICAL FORECASTING; TECHNOLOGY;

PRODUCT DEVELOPMENT; PROGRAM SYNCHRONIZATION; TECHNOLOGY EQUALIZATION; TECHNOLOGY REALIZATION AND COMMERCIALIZATION;

TECHNOLOGY TRANSFER;

EID: 0031104228     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.1997.11671114     Document Type: Article

References (2)

1. For additional description of product strategy, see McGrath, Michael E. Product Strategy for High-Technology Companies, Irwin Professional Publishing, 1995.
2. McGrath, M. E. Setting the PACE in Product Development, (Butterworth Heineman, 1996).