Revitalize your product lines through continuous platform renewal

Research Technology Management

Volumn 40, Issue 2, 1997, Pages 17-28

  Meyer, Marc H ^a,b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; ECONOMICS; MANUFACTURE; MARKETING; PLANNING; TECHNOLOGY;

CONTINUOUS PLATFORM RENEWAL; INNOVATORS; PROCESS TECHNOLOGY; PRODUCT LINES;

MANAGEMENT;

EID: 0031104114     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.1997.11671113     Document Type: Article

References (3)

1. Meyer, Marc H. with Alvin P. Lehnerd. The Power of Product Platforms. The Free Press, New York, N.Y., 1997.
2. Suris, Oscar. "Ford Planning Overhaul Again of Products." The Wall Street Journal, March 19, 1996, A4.
3. Prior, Teri. "EMC: Donnybrook Champs." Upside Magazine, September 1994, pp. 36-51, a quote taken from Harold Ano, formerly of EMC Corporation.