Building a supplier-customer relationship using joint new product development

Industrial Marketing Management

Volumn 26, Issue 2, 1997, Pages 203-211

  Comer, James M ^a   Zirger, B J ^b  

^a UNIVERSITY OF CINCINNATI   (United States)

^b University of Cincinnati   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031093561     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(96)00114-9     Document Type: Article

References (14)

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