When your competitor turns obstructionist...

Business Horizons

Volumn 40, Issue 2, 1997, Pages 33-39

  Gelb, Betsy D ^a   Hayes, Linda ^b  

^a Betsy D Gelb Is Prof Dept M   (United States)

^b Linda Hayes Is An Assistant Prof D   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031091555     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0007-6813(97)90006-9     Document Type: Article

References (11)

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2. Barton Lawrence. When Managers Find Themselves On The Defensive. Business Forum. Winter 1991;8-13.
3. de Lisser Eleena, Sharpe Anita. Home Depot Charges A Rival Drummed Up Opposition To Stores. Wall Street Journal. August 18, 1995;1.
4. Gelb Betsy. More Boycotts Ahead? Some Implications. Business Horizons. March-April 1995;50-56.
5. Kawasaki George. How To Drive Your Competition Crazy. 1995;Hyperion, New York.
6. Kotler Philip. A Generic Concept Of Marketing. Journal Of Marketing. April 1972;46-54.
7. McGinley Laurie. Baldness Drug Cleared For Sale Over Counter. Wall Street Journal. February 13, 1996;B3.
8. Petzinger Thomas Jr. He Ran Up Against Latest Business Foe: Private Regulators. Wall Street Journal. September 22, 1995;B1.
9. Safire William. Free Advice For All. New York Times. March 4, 1996;A15.
10. Tanouye Elise, Beatty Sally Goll. Advil Aims New Salvo At Tylenol With Letters On Liver Transplant. Wall Street Journal. March 21, 1996;B7.
11. Weinberger Marc G., Romeo Jean B. The Impact Of Negative Product News. Business Horizons. January-February 1989;44-50.