A comparison of the numbers of pharmaceutical advertising pages in family medicine research journals and journals in other medical disciplines

Academic Medicine

Volumn 72, Issue 9, 1997, Pages 804-806

  Hueston, William J ^a,c   Mainous III, Arch G ^b  

^a UNIVERSITY OF WISCONSIN SCHOOL OF MEDICINE AND PUBLIC HEALTH   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

^c Eau Galle Aquat Ecol Lab   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CALCULATION; COMPARATIVE STUDY; CONTROLLED STUDY; DRUG MARKETING; FAMILY MEDICINE; MEDICAL LITERATURE; MEDICAL RESEARCH; PRIORITY JOURNAL;

EID: 0030928662     PISSN: 10402446     EISSN: None     Source Type: Journal    
DOI: 10.1097/00001888-199709000-00018     Document Type: Article

References (3)

1. Williams JR, Hensel PJ. Direct-to-consumer advertising of prescription drugs. J Health Care Marketing. 1995;15:35-41.
2. Liebman H. Consumer, heal thyself: ads for prescription drugs ere popping up more frequently in consumer media. Mediaweek. 1993;3(27):12.
3. Sloane L. Prescription drug campaigns aimed directly at consumers expanded rapidly during the past year. The New York Times. Jan 9; Sect. D:7.