Promoting physician referral services: Prospective users are not necessarily the best advertising target

Marketing Health Services

Volumn 17, Issue 3, 1997, Pages 22-25

  Gelb, B D ^a   Jones, M Y ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; DATA ANALYSIS; ECONOMIC ASPECT; HEALTH CARE ORGANIZATION; PATIENT REFERRAL; PREDICTION; REVIEW;

ADVERTISING; DATA COLLECTION; INFORMATION SERVICES; MARKETING OF HEALTH SERVICES; PHYSICIANS; PUBLIC OPINION; REFERRAL AND CONSULTATION; TEXAS;

EID: 0030665707     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (7)