The degree of innovativeness and marketing approaches used by high-technology firms

International Journal of Technology Management

Volumn 14, Issue 2-4, 1997, Pages 238-248

  Traynor, Kenneth ^a,b,c,d   Traynor, Susan ^a,e,f  

^a CLARION UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF CONNECTICUT   (United States)

^d Traynor Associates   (United States)

^e FAIRFIELD UNIVERSITY   (United States)

^f Pacific Institute for Research and Evaluation   (United States)

Author keywords

Advertising; High technology; Image; Innovation; Marketing; Planning; Promotional methods; R D; Sales, strategic factors

Indexed keywords

INDUSTRIAL MANAGEMENT; MARKETING; STRATEGIC PLANNING;

INNOVATION;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0030657194     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/ijtm.1997.001730     Document Type: Article

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