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Volumn 14, Issue 3, 1997, Pages 107-114

Strategic options for brand-name prescription drugs when patents expire

Author keywords

[No Author keywords available]

Indexed keywords

GENERIC DRUG;

EID: 0030634981     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v14n03_08     Document Type: Article
Times cited : (5)

References (13)
  • 1
    • 0342571103 scopus 로고
    • Policies on Pharmaceutical Patents: The Impact of Patent Protection on R&D
    • Huttin, (ed), Elsevier Science
    • Assaelt, H. T., 1992. “Policies on Pharmaceutical Patents:The Impact of Patent Protection on R&D”. In The Prescription Drug Market, Edited by:Huttin. 263–289. Elsevier Science.
    • (1992) The Prescription Drug Market , pp. 263-289
    • Assaelt, H.T.1
  • 2
    • 0024825190 scopus 로고
    • Inherent Risk and Market Acceptance of Generic Drug Products
    • December
    • Caroll, N. V., and Wolfgang, A. P., 1989. “Inherent Risk and Market Acceptance of Generic Drug Products”. Journal of Health Care Marketing, 9(No. 4) December:48–51.
    • (1989) Journal of Health Care Marketing , vol.9 , Issue.4 , pp. 48-51
    • Caroll, N.V.1    Wolfgang, A.P.2
  • 4
    • 85023986170 scopus 로고
    • 1992 will be easy to swallow
    • January 13
    • Cutaia, J. H., 1992. “1992 will be easy to swallow”. Business Week, January 13:56
    • (1992) Business Week , pp. 56
    • Cutaia, J.H.1
  • 5
    • 84953124758 scopus 로고
    • Generics: The new marketing revolution
    • Winter
    • Farcia, A. J., 1979. “Generics:The new marketing revolution”. Akron Economic and Business Review, Winter:33–38.
    • (1979) Akron Economic and Business Review , pp. 33-38
    • Farcia, A.J.1
  • 6
    • 0001647605 scopus 로고
    • A New Look at the Return and Risks to the Pharmaceutical R and D
    • Grabowsky, H. G., and Vemon, J. M., 1990. “A New Look at the Return and Risks to the Pharmaceutical R and D”. Management Science, 36:804–821.
    • (1990) Management Science , vol.36 , pp. 804-821
    • Grabowsky, H.G.1    Vemon, J.M.2
  • 7
    • 84973791226 scopus 로고
    • Sure the drug works. But is it worth it?
    • August 26
    • Hamilton, J., 1991. “Sure the drug works. But is it worth it?”. Business Week, August 26:53–5.
    • (1991) Business Week , pp. 53-55
    • Hamilton, J.1
  • 8
    • 34247325684 scopus 로고
    • Marketing Strategies in the Age of Generics
    • Fall 1985
    • Harris, B. F., and Strang, R. A., 1985. “Marketing Strategies in the Age of Generics”. Journal ofMarketing, 49:70–81. Fall 1985
    • (1985) Journal ofMarketing , vol.49 , pp. 70-81
    • Harris, B.F.1    Strang, R.A.2
  • 10
    • 0024618729 scopus 로고
    • The Future for Pharmaceutical in a health care crisis
    • Redwood, H., 1989. “The Future for Pharmaceutical in a health care crisis”. Long Range Planning, 22(No. 1):18–27.
    • (1989) Long Range Planning , vol.22 , Issue.1 , pp. 18-27
    • Redwood, H.1
  • 12
    • 0023758445 scopus 로고
    • Branded versus Generic Prescription Drugs: Perceptions of Risk, Efficacy, Safety and Value
    • December
    • Tootelian, D. H., Gaedeke, R. M., and Schlacter, J., 1986. Branded versus Generic Prescription Drugs:Perceptions of Risk, Efficacy, Safety and Value”. Journal of Heath Care Marketing, 9(No. 4) December:26–29.
    • (1986) Journal of Heath Care Marketing , vol.9 , Issue.4 , pp. 26-29
    • Tootelian, D.H.1    Gaedeke, R.M.2    Schlacter, J.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.