Congregate care facility selection: A conjoint approach

Health Marketing Quarterly

Volumn 14, Issue 4, 1997, Pages 109-120

  Shemwell, Donald J ^a   Yavas, Ugur ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AGED; ARTICLE; CONSUMER; DECISION MAKING; ECONOMICS; FAMILY; FEMALE; FINANCIAL MANAGEMENT; HEALTH CARE COST; HOME FOR THE AGED; HUMAN; INSTITUTIONALIZATION; MALE; MIDDLE AGED; NURSING HOME; STANDARD; STATISTICS; UNITED STATES;

ADULT; AGED; CHOICE BEHAVIOR; CONSUMER SATISFACTION; DECISION MAKING; FAMILY; FEMALE; HEALTH CARE COSTS; HOMES FOR THE AGED; HUMANS; INSTITUTIONALIZATION; MALE; MARKETING OF HEALTH SERVICES; MIDDLE AGED; NURSING HOMES; SOUTHEASTERN UNITED STATES;

EID: 0030632268     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359689709511136     Document Type: Article

References (21)

1. Bone, P.F. (1991) “Identifying Mature Segments.” Journal of Consumer Marketing (4), 19-32.
2. Carmone, F.J. and P.E. Green (1981). “Model Misspecification in Multi attribute Parameter Estimation.” Journal of Marketing (February), 87-93.
3. Coleman, L.J. and J. Militello (1995). “Gray Marketing.” Health Marketing Quarterly (3), 27-34.
4. Fugate, D.L. and R.K. Tudor (1995). “The Aging of America and Health Care Marketing: Making Use of Generalized Knowledge.” Journal of Hospital Marketing (2), 161-177.
5. Green, P.E. and V. Srinivasan (1978). “Conjoint Analysis in Consumer Research: Issues and Outlook.” Journal of Consumer Research (September), 103-123.
6. Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black (1992).Multivariate Data Analysis with Readings (New York: Macmillan Publishing Company).
7. Hopper, J.A.S. and J.W. Busbin (1995). “Variations in Mature Market Consumer Behavior within a Health Care Product: Implications for Marketing Strategy.” Health Marketing Quarterly (4), 75-92.
8. Kaye, L.W. and S.I. Reisman (1993). “Elder Consumer Preferences of Marketing Strategies in the Human Services.” Health Marketing Quarterly (3/4), 195-210.
9. Keyt, J.C. and U. Yavas (1988). “Long Term Health Care Facility Selection.” Journal of Hospital Marketing (1), 111-121.
10. Leventhal, R.C. (1991). “The Aging Consumer: What’s All the Fuss About Any way?” Journal of Consumer Marketing (1), 29-34.
11. Luce, R.D. and J.W. Tukey (1964). “Simultaneous Conjoint Measurement: A New Type of Fundamental Measurement.” Journal of Mathematical Psychology, (1) 1-27.
12. Lynch, J. and D. Schuler (1990). “Consumer Evaluation of the Quality of Hospital Services From an Economics of Information Perspective.” Journal of Health Care Marketing, (2), 16-22.
13. Mathur, A. and G.P. Moschis (1994). “Use of Credit Cards by Older Americans.” Journal of Services Marketing (1), 27-36.
14. Miller, C. (1996). “Boomers Come of Old Age: Marketers Now Likely to View Mature Market in New Light.” Marketing News (January 15), 1 and 6.
15. Moore, S.T. (1991). “Integrating Housing and Long-Term Care Services for the Elderly: A Social Marketing Approach.” Health Marketing Quarterly (1/2), 129-137.
16. Moschis, G.P. (1993). “Gerontographics: A Scientific Approach to Analyzing and Targeting the Mature Market.” Journal of Consumer Marketing (3), 43-53.
17. Powers, T.L. and I.F. Trawick (1993). “Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings.” Journal of Marketing Management (2), 36-44.
18. Segal, M.N. (1992). “A Multivariate Analysis of Long-Term Care Nursing Services.” Health Marketing Quarterly (3/4), 85-101.
19. Sorce, P., P.R. Tyler and L.M. Loomis (1989). “Lifestyles of Older Americans.” Journal of Consumer Marketing (3), 53-63.
20. Spiller, L.D. and R.A. Hamilton (1993). “Senior Citizen Discount Programs: Which Seniors to Target and Why.” Journal of Consumer Marketing (1), 42-51.
21. Strutton, H.D. and L.E. Pelton (1992). “The Influence of Older Consumers’ Information Search Activities on Their Use of Health Care Innovations.” Health Marketing Quarterly (3/4), 67-84.