Interactions between members of a marketing-production channel under seasonal demand

European Journal of Operational Research

Volumn 90, Issue 1, 1996, Pages 115-141

  Desai, Vijay S ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Games; Inventory; Marketing; Pricing; Production

Indexed keywords

CONTRACTS; DECISION MAKING; ECONOMICS; GAME THEORY; INVENTORY CONTROL; PRODUCTION;

MARKETING PRODUCTION CHANNEL; PRICING; SEASONAL DEMAND;

MARKETING;

EID: 0030570056     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/0377-2217(94)00308-4     Document Type: Article

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