The competitive advantage potential of vertical integration

Omega

Volumn 24, Issue 6, 1996, Pages 715-726

  Fronmueller, M P Michael P ^a,c   Reed, R ^b  

^a BOISE STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c Boise State University   (United States)

Author keywords

Competitive advantage; Differentiation; Integration; Strategy

Indexed keywords

EID: 0030529190     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0305-0483(96)00011-4     Document Type: Article

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