Market segmentation in scientific publications: Research patterns in American vs European management journals

British Journal of Management

Volumn 7, Issue 2, 1996, Pages 141-154

  Collin, Sven Olof ^a   Johansson, Ulf ^a   Svensson, Katarina ^a   Ulvenblad, Per Ola ^b  

^a LUND UNIVERSITY   (Sweden)

^b HALMSTAD UNIVERSITY   (Sweden)

Author keywords

Incentive schemes; Methodological pragmatism; Paradigm; Publication; Segmentation

Indexed keywords

EID: 0030505357     PISSN: 10453172     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-8551.1996.tb00175.x     Document Type: Article

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