Using judgment analysis to improve consultant/client understanding: An advertising application

Journal of Applied Communication Research

Volumn 24, Issue 1, 1996, Pages 21-32

  Murphy, Priscilla ^a   Maynard, Michael L ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030490837     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/00909889609365437     Document Type: Article

References (22)

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