메뉴 건너뛰기




Volumn 6, Issue 1-2, 1996, Pages 83-98

Target marketing of tobacco and alcohol-related products to ethnic minority groups in the United States

Author keywords

Alcohol Marketing; Ethnic Minority Marketing; Target Marketing; Tobacco Marketing

Indexed keywords

ADVERTIZING; AFRICAN AMERICAN; DRINKING BEHAVIOR; ECONOMICS; HISPANIC; REVIEW; SMOKING; SOCIAL PSYCHOLOGY; UNITED STATES;

EID: 0030472151     PISSN: 1049510X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (107)

References (56)
  • 1
    • 0004049970 scopus 로고
    • Atlanta, Georgia: U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health
    • U.S. Department of Health and Human Services, Preventing Tobacco Use Among Young People: A Report of the Surgeon General. Atlanta, Georgia: U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 1994, p. 160.
    • (1994) Preventing Tobacco Use among Young People: A Report of the Surgeon General , pp. 160
  • 2
    • 0027297132 scopus 로고
    • Profits of doom
    • Warner KE. Profits of doom. Am J Public Health. 1993;83(9):1211-1213.
    • (1993) Am J Public Health , vol.83 , Issue.9 , pp. 1211-1213
    • Warner, K.E.1
  • 3
    • 29344464318 scopus 로고
    • Billions spent on illegal drugs
    • 20 June
    • Anderson P. Billions spent on illegal drugs. Centre Daily Times. 20 June 1991:21.
    • (1991) Centre Daily Times , pp. 21
    • Anderson, P.1
  • 4
    • 7844222013 scopus 로고
    • Minority adolescents, alcohol consumption, and media effects: A review of issues and research
    • Lerner, RM., ed. Hillsdale, N.J.: Lawrence Albaum Associates
    • Williams JD. Minority adolescents, alcohol consumption, and media effects: a review of issues and research. In: Lerner, RM., ed. Early Adolescence: Perspectives on Research, Policy, and Intervention. Hillsdale, N.J.: Lawrence Albaum Associates; 1993.
    • (1993) Early Adolescence: Perspectives on Research, Policy, and Intervention
    • Williams, J.D.1
  • 6
    • 13044273804 scopus 로고
    • Booze merchants cheer on teenage drinking: The marketing of alcohol is increasingly focusing on youth
    • Jacobson MF, Atkins R, Hacker G. Booze merchants cheer on teenage drinking: the marketing of alcohol is increasingly focusing on youth. Bus and Soc Rev. 1983; 46: 46-51.
    • (1983) Bus and Soc Rev. , vol.46 , pp. 46-51
    • Jacobson, M.F.1    Atkins, R.2    Hacker, G.3
  • 9
    • 84968323309 scopus 로고
    • Current Estimates of Adult Cigarette Usage by Race/Ethnicity
    • Paper Presented Washington, D. C., March 31, (Available from The Office of Smoking and Health, Rockville, Maryland)
    • Marcus AC, Crane LA. Current Estimates of Adult Cigarette Usage by Race/Ethnicity. Paper Presented at the Interagency Committee on Smoking and Health, Washington, D. C., March 31, 1987 (Available from The Office of Smoking and Health, Rockville, Maryland).
    • (1987) Interagency Committee on Smoking and Health
    • Marcus, A.C.1    Crane, L.A.2
  • 11
    • 29344469792 scopus 로고
    • Smoking's unfiltered message is deadly for youths
    • July/August
    • Washington HA. Smoking's unfiltered message is deadly for youths. Emerge. July/August 1994:18.
    • (1994) Emerge , pp. 18
    • Washington, H.A.1
  • 12
    • 0028297633 scopus 로고
    • Tobacco use by black and white adolescents: The validity of self-reports
    • Bauman KE, Ennett SE. Tobacco use by black and white adolescents: the validity of self-reports. Am J Public Health. 1994;84(3):394-398.
    • (1994) Am J Public Health , vol.84 , Issue.3 , pp. 394-398
    • Bauman, K.E.1    Ennett, S.E.2
  • 13
    • 0026655196 scopus 로고
    • Alcohol advertising in the African American community
    • Scott BM, Denniston RW, Magruder KM. Alcohol advertising in the African American community. J Drug Issues. 1992;22(2):455-469.
    • (1992) J Drug Issues , vol.22 , Issue.2 , pp. 455-469
    • Scott, B.M.1    Denniston, R.W.2    Magruder, K.M.3
  • 15
    • 0025290382 scopus 로고
    • Cigarette smoking and cessation behaviors among urban blacks and whites
    • May-June
    • Hahn LP, Folsom AR, Sprafka MJ, Norsted SW. Cigarette smoking and cessation behaviors among urban blacks and whites. Public Health Reports. May-June 1990;105:290-295.
    • (1990) Public Health Reports , vol.105 , pp. 290-295
    • Hahn, L.P.1    Folsom, A.R.2    Sprafka, M.J.3    Norsted, S.W.4
  • 16
    • 0024366137 scopus 로고
    • Comparisons of black and white smoking-attributable mortality, morbidity and economic costs in the District of Columbia
    • November
    • Rivo ML. et al. Comparisons of black and white smoking-attributable mortality, morbidity and economic costs in the District of Columbia. J National Med Asso. November 1989;81:1125-1130.
    • (1989) J National Med Asso. , vol.81 , pp. 1125-1130
    • Rivo, M.L.1
  • 17
    • 29344459403 scopus 로고
    • Targeting blacks in cigarette advertising: Knowledge of externalities using secondary research
    • Allen CT, Madden, TS, eds. Chicago, IL: American Marketing Association
    • Spratlen TH. Targeting blacks in cigarette advertising: knowledge of externalities using secondary research. In: Allen CT, Madden, TS, eds. Marketing Theory and Application. Chicago, IL: American Marketing Association; 1992.
    • (1992) Marketing Theory and Application
    • Spratlen, T.H.1
  • 18
    • 0023552136 scopus 로고    scopus 로고
    • Cigarette advertising and black-white differences in brand preference
    • Cummings KM, Giovino G, Mendicino AJ. Cigarette advertising and black-white differences in brand preference. Public Health Reports. 102;(6): 689-701.
    • Public Health Reports , vol.102 , Issue.6 , pp. 689-701
    • Cummings, K.M.1    Giovino, G.2    Mendicino, A.J.3
  • 19
    • 0025204699 scopus 로고
    • Patterns of cigarette smoking among Hispanics in the United States: Results for HHANES 1982-84
    • December
    • Haynes SG, Harvey C, Montes H, Nickens H, Cohen BH. Patterns of cigarette smoking among Hispanics in the United States: results for HHANES 1982-84. Am J Public Health. December 1990; 80(suppl):47-54.
    • (1990) Am J Public Health , vol.80 , Issue.SUPPL. , pp. 47-54
    • Haynes, S.G.1    Harvey, C.2    Montes, H.3    Nickens, H.4    Cohen, B.H.5
  • 23
    • 29344470092 scopus 로고
    • August
    • Report of the Secretary's Task Force on Black and Minority Health. HHS Publication. August 1986;1:130.
    • (1986) HHS Publication , vol.1 , pp. 130
  • 25
    • 0003703489 scopus 로고
    • DHHS Publication No. (ADM) 92-1887. Rockville, Maryland: Alcohol Abuse and Mental Health Administration
    • National Institute on Drug Abuse. National Household Survey on Drug Abuse: Population Estimates 1991. DHHS Publication No. (ADM) 92-1887. Rockville, Maryland: Alcohol Abuse and Mental Health Administration, 1991.
    • (1991) National Household Survey on Drug Abuse: Population Estimates 1991
  • 28
    • 29344450613 scopus 로고
    • The second murder of Crazy Horse
    • 15 September
    • Bovard, J. The second murder of Crazy Horse. Wall Street Journal. 15 September 1992:A15.
    • (1992) Wall Street Journal
    • Bovard, J.1
  • 29
    • 0000465414 scopus 로고
    • The targeting of youths by cigarette marketers: Archival evidence on trial
    • McAllister L, Rothschils M eds. Provo, Utah: Association for Consumer Research
    • Pollay RW, Lavack AM. The targeting of youths by cigarette marketers: archival evidence on trial. In McAllister L, Rothschils M eds. Advances in Consumer Research. Provo, Utah: Association for Consumer Research; 1992.
    • (1992) Advances in Consumer Research
    • Pollay, R.W.1    Lavack, A.M.2
  • 30
    • 0342383901 scopus 로고
    • Alcohol and Cigarette Advertising on Billboards: Targeting with Social Cues
    • Paper presented Dublin, Ireland
    • Schooler C, Basil MD. Alcohol and Cigarette Advertising on Billboards: Targeting with Social Cues. Paper presented at International Communication Association Conference. Dublin, Ireland, 1989.
    • (1989) International Communication Association Conference
    • Schooler, C.1    Basil, M.D.2
  • 33
    • 1642285090 scopus 로고
    • Separate, but not equal: Racial segmentation in cigarette advertising
    • Pollay RW, Lee JS, Carter-Whitney D. Separate, but not equal: racial segmentation in cigarette advertising. J Advertising. 1992;21(1):45-57.
    • (1992) J Advertising , vol.21 , Issue.1 , pp. 45-57
    • Pollay, R.W.1    Lee, J.S.2    Carter-Whitney, D.3
  • 34
    • 29344470747 scopus 로고
    • Top 100 boosts ad spending 6.4% to almost $34 billion
    • 26 September
    • Endicott RC, Brown K. Top 100 boosts ad spending 6.4% to almost $34 billion. Advertising Age. 26 September 1990:1-2.
    • (1990) Advertising Age , pp. 1-2
    • Endicott, R.C.1    Brown, K.2
  • 35
    • 29344461234 scopus 로고
    • Integrated Marketing: New Technologies, Non-Traditional Media, and Non-Media Promotion in the Marketing of Alcoholic Beverages
    • Washington, DC: National Institute of Alcohol Abuse and Alcoholism, September
    • Stewart DW, Rice R. Integrated Marketing: New Technologies, Non-Traditional Media, and Non-Media Promotion in the Marketing of Alcoholic Beverages. Proceedings of Working Group Presentations on the Effects of the Mass Media on the Use and Abuse of Alcohol, Washington, DC: National Institute of Alcohol Abuse and Alcoholism, September 1992.
    • (1992) Proceedings of Working Group Presentations on the Effects of the Mass Media on the Use and Abuse of Alcohol
    • Stewart, D.W.1    Rice, R.2
  • 37
    • 84872992936 scopus 로고
    • Novello urges tough curbs on liquor ads
    • 5 November
    • Farhi P. Novello urges tough curbs on liquor ads. Washington Post. 5 November 1991:D1.
    • (1991) Washington Post
    • Farhi, P.1
  • 38
    • 29344453553 scopus 로고
    • Outdoor cigarette and alcohol advertising is targeted toward the minority populations
    • May/June
    • Outdoor cigarette and alcohol advertising is targeted toward the minority populations. National Medical Association News. May/June 1991:1-2.
    • (1991) National Medical Association News , pp. 1-2
  • 39
    • 2642702649 scopus 로고
    • For minority youth, 40 ounces of trouble
    • 16 April
    • Marriott M. For minority youth, 40 ounces of trouble. New York Times. 16 April 1993:A1.
    • (1993) New York Times
    • Marriott, M.1
  • 40
    • 0002432566 scopus 로고
    • Malt advertising that tout firepower comes under attack by U.S. officials,"
    • 1 July
    • Freedman AM. Malt advertising that tout firepower comes under attack by U.S. officials," Wall Street Journal. 1 July 1991:B1.
    • (1991) Wall Street Journal
    • Freedman, A.M.1
  • 42
    • 3543014880 scopus 로고
    • Segmenting becomes constitutional issue
    • Schlossberg H. Segmenting becomes constitutional issue. Marketing News. 1990;24:6.
    • (1990) Marketing News , vol.24 , pp. 6
    • Schlossberg, H.1
  • 43
    • 29344465580 scopus 로고
    • Anti-billboard campaign insults blacks' intelligence viewpoint
    • 12 Aug.
    • Wildausky B. Anti-billboard campaign insults blacks' intelligence viewpoint, Centre Daily Times. 12 Aug. 1990:8.
    • (1990) Centre Daily Times , pp. 8
    • Wildausky, B.1
  • 44
    • 0002095552 scopus 로고
    • Targeting of cigarette advertising in U.S. magazines, 1956-1986
    • Warner KE, Goldenhar LM. Targeting of cigarette advertising in U.S. magazines, 1956-1986. Tobacco Control. 1992;1(1):25-30.
    • (1992) Tobacco Control , vol.1 , Issue.1 , pp. 25-30
    • Warner, K.E.1    Goldenhar, L.M.2
  • 46
    • 0026542676 scopus 로고
    • Cigarette advertising and magazine coverage of the hazards of smoking: A statistical analysis
    • 30 January
    • Warner KE, Goldenhar LM, McLaughlin CG. Cigarette advertising and magazine coverage of the hazards of smoking: A statistical analysis. N Engl J Med. 30 January 1992;326:305-9.
    • (1992) N Engl J Med. , vol.326 , pp. 305-309
    • Warner, K.E.1    Goldenhar, L.M.2    McLaughlin, C.G.3
  • 47
    • 25744469021 scopus 로고
    • Study links ads, coverage of smoking hazards
    • 31 Jan
    • Scott J. Study links ads, coverage of smoking hazards. Los Angeles Times. 31 Jan 1992.
    • (1992) Los Angeles Times
    • Scott, J.1
  • 48
    • 29344453844 scopus 로고
    • Ad-bashing is back in style
    • Colford SW. Ad-bashing is back in style. Advertising Age. 1990;40:4.
    • (1990) Advertising Age , vol.40 , pp. 4
    • Colford, S.W.1
  • 50
    • 29344466910 scopus 로고
    • 'Uptown' cancellation: A turning point for tobacco advertising?
    • 23 January
    • Foster C. 'Uptown' cancellation: a turning point for tobacco advertising? Christian Science Monitor. 23 January 1990:7.
    • (1990) Christian Science Monitor , pp. 7
    • Foster, C.1
  • 51
    • 84928505667 scopus 로고
    • Communicating-about alcohol in the mass media
    • Partanen, J. Communicating-about alcohol in the mass media. Contemporary Drug Problems. 1988: 281-309.
    • (1988) Contemporary Drug Problems , pp. 281-309
    • Partanen, J.1
  • 52
    • 20444483794 scopus 로고
    • Stages of involvement with alcohol and heroin: Analysis of the effects of marketing on addiction
    • Wallendorf M, Anderson P eds. Provo, UT: Association for Consumer Research
    • DePaulo PJ, Rubin M, Milner B, Stages of involvement with alcohol and heroin: Analysis of the effects of marketing on addiction. In: Wallendorf M, Anderson P eds. Advances in Consumer Research (Volume XIV). Provo, UT: Association for Consumer Research;1987:521-524.
    • (1987) Advances in Consumer Research , vol.14 , pp. 521-524
    • DePaulo, P.J.1    Rubin, M.2    Milner, B.3
  • 53
    • 43949153122 scopus 로고    scopus 로고
    • A comparative analysis of shopping behavior in Hispanic and non-Hispanic areas
    • in press
    • Mulhern FJ, Williams JD. (in press), A comparative analysis of shopping behavior in Hispanic and non-Hispanic areas. Journal of Retailing.
    • Journal of Retailing
    • Mulhern, F.J.1    Williams, J.D.2
  • 55
    • 0002562941 scopus 로고
    • Implications of commodity theory for value change
    • Greenwald AG, Brock TC, Ostrom TM eds. New York: Academic Press
    • Brock TC. Implications of commodity theory for value change. In: Greenwald AG, Brock TC, Ostrom TM eds. Psychological Foundations of Attitudes. New York: Academic Press; 1968:243-275.
    • (1968) Psychological Foundations of Attitudes , pp. 243-275
    • Brock, T.C.1
  • 56
    • 29344446113 scopus 로고
    • Raising legal age does little to cut drinking at colleges, studies show
    • Rockoff JD. Raising legal age does little to cut drinking at colleges, studies show. The Philadelphia Inquirer. 1991:1A,6A.
    • (1991) The Philadelphia Inquirer
    • Rockoff, J.D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.