A study of the impact of location specific and moderating factors on the choice of entry mode in Thailand, Malaysia, and Indonesia

Journal of Euromarketing

Volumn 4, Issue 3-4, 1996, Pages 37-53

  Phatak, A V ^a   Muralidharan, R ^a   Chandran, R ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CORPORATE STRATEGY; DEVELOPING REGION; ENTRY BEHAVIOUR; INDUSTRIAL LOCATION; INVESTMENT STRATEGY; LOCATION FACTOR; MARKET ENTRY;

MALAYSIA; THAILAND;

EID: 0030448563     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v04n03_04     Document Type: Article

References (0)