Marketing software products: The importance of 'being there' and the implications for business service exports

Environment and Planning A

Volumn 28, Issue 9, 1996, Pages 1661-1682

  Cornish, S L ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS SERVICES; EXPORTS IMPLICATION; PRODUCER-USER INTERACTION; SOFTWARE MARKETING;

EID: 0030437819     PISSN: 0308518X     EISSN: None     Source Type: Journal    
DOI: 10.1068/a281661     Document Type: Article

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