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Volumn 96, Issue 5, 1996, Pages 26-31

Windows of opportunity: Timing and entry strategies

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION MAKING; EFFICIENCY; INDUSTRIAL APPLICATIONS; INDUSTRIAL MANAGEMENT; MATHEMATICAL TECHNIQUES; PROCESS ENGINEERING; PRODUCT LIABILITY; RISK ASSESSMENT;

EID: 0030405236     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635579610123316     Document Type: Article
Times cited : (5)

References (15)
  • 1
    • 0001823675 scopus 로고
    • Marketing research and new product failure rate
    • April
    • Crawford, C.M., "Marketing research and new product failure rate", Journal of Marketing, April 1977.
    • (1977) Journal of Marketing
    • Crawford, C.M.1
  • 5
    • 0642356628 scopus 로고
    • Don't let your customers lead you astray in developing new products
    • March
    • Johne, A., "Don't let your customers lead you astray in developing new products", European Management Journal, March 1992.
    • (1992) European Management Journal
    • Johne, A.1
  • 11
    • 0642295301 scopus 로고
    • Royal Academy of Engineering, London
    • Morito, A., Innovation Lecture, Royal Academy of Engineering, London, 1992.
    • (1992) Innovation Lecture
    • Morito, A.1
  • 13
    • 0002623047 scopus 로고
    • A comparative study of product launch and elimination decisionsin UK and US companies
    • Greenely, G.E. and Baylus, B.L., "A comparative study of product launch and elimination decisionsin UK and US companies", European Journal of Marketing, 1994.
    • (1994) European Journal of Marketing
    • Greenely, G.E.1    Baylus, B.L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.