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Volumn 27, Issue 12, 1996, Pages 1297-1305

Analysis of optimal production and advertising policies

Author keywords

[No Author keywords available]

Indexed keywords

ALGORITHMS; COSTS; ECONOMICS; INVENTORY CONTROL; MARKETING; NUMERICAL ANALYSIS; PLANNING; PRODUCTION CONTROL;

EID: 0030403231     PISSN: 00207721     EISSN: 14645319     Source Type: Journal    
DOI: 10.1080/00207729608929336     Document Type: Article
Times cited : (17)

References (10)
  • 6
    • 85046480034 scopus 로고
    • Optimal advertising policy under dynamic conditions
    • Nerlove, M., and Arrow, K. J., 1962, Optimal advertising policy under dynamic conditions. Economica, 39, 129-142.
    • (1962) Economica , vol.39 , pp. 129-142
    • Nerlove, M.1    Arrow, K.J.2
  • 7
    • 0022783862 scopus 로고
    • A problem in jointly optimal production and advertising decisions
    • Parlar, M., 1986, A problem in jointly optimal production and advertising decisions. International Journal of Syslems Science, 17, 1373-1380.
    • (1986) International Journal of Syslems Science , vol.17 , pp. 1373-1380
    • Parlar, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.