메뉴 건너뛰기




Volumn 27, Issue 3, 1996, Pages 389-413

An examination of the effect of continuous quality improvements on optimal pricing for durable goods

Author keywords

Dynamic Optimization; Price; Quality; Sales Response

Indexed keywords


EID: 0030364916     PISSN: 00117315     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-5915.1996.tb01820.x     Document Type: Article
Times cited : (8)

References (39)
  • 1
    • 0040345054 scopus 로고
    • Applications of the GRG algorithm to optimal control problems
    • J. Abadie (Ed.). Amsterdam: North-Holland
    • Abadie, J. Applications of the GRG algorithm to optimal control problems. In J. Abadie (Ed.), Nonlinear and integer programming. Amsterdam: North-Holland, 1972, 37-47.
    • (1972) Nonlinear and Integer Programming , pp. 37-47
    • Abadie, J.1
  • 2
    • 0040938983 scopus 로고
    • Working paper, Department of Operations and Management Science, Carlson School of Management, University of Minnesota, Minneapolis, Minnesota
    • Banker, R.D., & Khosla, I.S. Quality and competition. Working paper, Department of Operations and Management Science, Carlson School of Management, University of Minnesota, Minneapolis, Minnesota, 1992.
    • (1992) Quality and Competition
    • Banker, R.D.1    Khosla, I.S.2
  • 3
    • 0001449665 scopus 로고
    • A new product growth model for consumer durables
    • Bass, F.M. A new product growth model for consumer durables. Management Science, 1969, 75, 215-227.
    • (1969) Management Science , vol.75 , pp. 215-227
    • Bass, F.M.1
  • 4
    • 0000500106 scopus 로고
    • High and declining prices signal quality
    • Bagwell, K., & Riordon, M.H. High and declining prices signal quality. The American Economic Review, 1991, 87(1), 224-239.
    • (1991) The American Economic Review , vol.87 , Issue.1 , pp. 224-239
    • Bagwell, K.1    Riordon, M.H.2
  • 7
    • 0005825324 scopus 로고
    • Pricing for maximum profit
    • Cook, T. Pricing for maximum profit. Telephone engineer & management, 1992, 96(10), 50-53.
    • (1992) Telephone Engineer & Management , vol.96 , Issue.10 , pp. 50-53
    • Cook, T.1
  • 8
    • 0000259214 scopus 로고
    • Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
    • Dockner, E., & Jorgensen, S. Optimal advertising policies for diffusion models of new product innovation in monopolistic situations. Management Science, 1988,34, 119-130.
    • (1988) Management Science , vol.34 , pp. 119-130
    • Dockner, E.1    Jorgensen, S.2
  • 9
    • 0000723634 scopus 로고
    • Effects of price, brand, and store information on buyer's product evaluations
    • Dodds, W.B., Monroe, K.B., & Grewal, D. Effects of price, brand, and store information on buyer's product evaluations. Journal of Marketing Research, 1991, 28, 307-319.
    • (1991) Journal of Marketing Research , vol.28 , pp. 307-319
    • Dodds, W.B.1    Monroe, K.B.2    Grewal, D.3
  • 10
    • 0002997156 scopus 로고
    • Experience curves and dynamic demand models: Implications for optimal pricing strategies
    • Dolan, R.J., & Jeuland, A.P. Experience curves and dynamic demand models: Implications for optimal pricing strategies. Journal of Marketing, 1981, 45, 52-73.
    • (1981) Journal of Marketing , vol.45 , pp. 52-73
    • Dolan, R.J.1    Jeuland, A.P.2
  • 13
    • 0000993863 scopus 로고
    • Do higher prices signal higher quality?
    • Gerstner, E. Do higher prices signal higher quality? Journal of Marketing Research, 1985, 22, 209-215.
    • (1985) Journal of Marketing Research , vol.22 , pp. 209-215
    • Gerstner, E.1
  • 16
    • 0000128758 scopus 로고
    • Monopolist pricing with dynamic demand and production cost
    • Kalish, S. Monopolist pricing with dynamic demand and production cost. Marketing Science, 1983, 2, 135-160.
    • (1983) Marketing Science , vol.2 , pp. 135-160
    • Kalish, S.1
  • 17
    • 0000497221 scopus 로고
    • A new product adoption model with price, advertising, and uncertainty
    • Kalish, S. A new product adoption model with price, advertising, and uncertainty. Management Science, 1985, 37, 1569-1585.
    • (1985) Management Science , vol.37 , pp. 1569-1585
    • Kalish, S.1
  • 19
    • 0001407775 scopus 로고
    • A reservation-price model for optimal pricing of multiattribute products in conjoint analysis
    • Kohli, R., & Mahajan, V. A reservation-price model for optimal pricing of multiattribute products in conjoint analysis. Journal of Marketing Research, 1991, 28(3), 347-354.
    • (1991) Journal of Marketing Research , vol.28 , Issue.3 , pp. 347-354
    • Kohli, R.1    Mahajan, V.2
  • 20
    • 0017949075 scopus 로고
    • Design and testing of a generalized reduced gradient code for nonlinear programming
    • Lasdon, L.S., Waren, A.D., Jain, A., & Ratner, M. Design and testing of a generalized reduced gradient code for nonlinear programming. ACM Transactions on Mathematical Software, 1978, 4(1), 34-50.
    • (1978) ACM Transactions on Mathematical Software , vol.4 , Issue.1 , pp. 34-50
    • Lasdon, L.S.1    Waren, A.D.2    Jain, A.3    Ratner, M.4
  • 22
    • 0003162605 scopus 로고
    • New product diffusion models in marketing: A review and directions for research
    • Mahajan, V., Muller, E., & Bass, F.M. New product diffusion models in marketing: A review and directions for research. Journal of Marketing, 1990, 54, 1-26.
    • (1990) Journal of Marketing , vol.54 , pp. 1-26
    • Mahajan, V.1    Muller, E.2    Bass, F.M.3
  • 25
    • 0005784690 scopus 로고
    • Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations
    • Mesak, H.I. Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations. Computers and Operations Research, 1990, 17(1), 27-37.
    • (1990) Computers and Operations Research , vol.17 , Issue.1 , pp. 27-37
    • Mesak, H.I.1
  • 26
    • 51249178472 scopus 로고
    • A research program for establishing the validity of the price-quality relationship
    • Monroe, K.B., & Dodds, W.B. A research program for establishing the validity of the price-quality relationship. Journal of the Academy of Marketing Science, 1988, 16, 151-168.
    • (1988) Journal of the Academy of Marketing Science , vol.16 , pp. 151-168
    • Monroe, K.B.1    Dodds, W.B.2
  • 27
    • 0028368877 scopus 로고
    • A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
    • Narasimhan, R., & Ghosh, S. A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies. European Journal of Operational Research, 1994, 72, 485-502.
    • (1994) European Journal of Operational Research , vol.72 , pp. 485-502
    • Narasimhan, R.1    Ghosh, S.2
  • 28
    • 84990623928 scopus 로고
    • A dynamic model of product quality and pricing decisions on sales response
    • Narasimhan, R., Ghosh, S., & Mendez, D. A dynamic model of product quality and pricing decisions on sales response. Decision Sciences, 1993, 24(5), 893-908.
    • (1993) Decision Sciences , vol.24 , Issue.5 , pp. 893-908
    • Narasimhan, R.1    Ghosh, S.2    Mendez, D.3
  • 31
    • 0024104919 scopus 로고
    • Quality costs: A critique of some economic cost of quality models
    • Plunkett, J.J., & Dale, B.G. Quality costs: A critique of some economic cost of quality models. International Journal of Production Research, 1988, 26(11), 1713-1726.
    • (1988) International Journal of Production Research , vol.26 , Issue.11 , pp. 1713-1726
    • Plunkett, J.J.1    Dale, B.G.2
  • 32
    • 0001266224 scopus 로고
    • The effect of price, brand name, and store name on buyer's perceptions of product quality: An integrated review
    • Rao A.R., & Monroe, K.B. The effect of price, brand name, and store name on buyer's perceptions of product quality: An integrated review. Journal of Marketing Research, 1989, 26, 351-357.
    • (1989) Journal of Marketing Research , vol.26 , pp. 351-357
    • Rao, A.R.1    Monroe, K.B.2
  • 33
    • 0016519760 scopus 로고
    • Dynamic price models for new product planning
    • Robinson, B., & Lakhani, C. Dynamic price models for new product planning. Management Science, 1975, 27, 1113-1122.
    • (1975) Management Science , vol.27 , pp. 1113-1122
    • Robinson, B.1    Lakhani, C.2
  • 34
    • 84985794042 scopus 로고
    • Optimal acquisition of FMS technology subject to technological progress
    • Roth, A.V., Gaimon C., & Krajewski, L. Optimal acquisition of FMS technology subject to technological progress. Decision Sciences, 1991, 22, 308-334.
    • (1991) Decision Sciences , vol.22 , pp. 308-334
    • Roth, A.V.1    Gaimon, C.2    Krajewski, L.3
  • 37
    • 0027059303 scopus 로고
    • Solving large sparse nonlinear programs using GRG
    • Smith, S., & Lasdon, L. Solving large sparse nonlinear programs using GRG. ORSA Journal on Computing, 1991, 4(1), 1-15.
    • (1991) ORSA Journal on Computing , vol.4 , Issue.1 , pp. 1-15
    • Smith, S.1    Lasdon, L.2
  • 39
    • 0000289258 scopus 로고
    • Optimal pricing and advertising policies for new product oligopoly models
    • Thompson, G.L., & Teng, J.T. Optimal pricing and advertising policies for new product oligopoly models. Marketing Science, 1984, 3, 148-168.
    • (1984) Marketing Science , vol.3 , pp. 148-168
    • Thompson, G.L.1    Teng, J.T.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.