An experiment in designing effective warning labels

Health Marketing Quarterly

Volumn 14, Issue 2, 1997, Pages 43-61

  Gorn, Gerald J ^a   Lavack, Anne M ^b   Pollack, Craig R ^c   Weinberg, Charles B ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b Dept of Electrical and Computer Engineering   (Canada)

^c Rocky Mountain Bicycle Company   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; CANADA; CAR DRIVING; DRINKING BEHAVIOR; EVALUATION; FEMALE; FINANCIAL MANAGEMENT; HEALTH BEHAVIOR; HUMAN; INTERPERSONAL COMMUNICATION; LEGAL ASPECT; MALE; METHODOLOGY; PACKAGING; STANDARD; STUDENT; UNIVERSITY;

ADULT; ADVERTISING; ALCOHOL DRINKING; AUTOMOBILE DRIVING; CANADA; COMMUNICATION; EVALUATION STUDIES; FEMALE; HEALTH BEHAVIOR; HUMANS; MALE; MARKETING OF HEALTH SERVICES; PRODUCT LABELING; STUDENTS; UNIVERSITIES;

EID: 0030330836     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v14n02_05     Document Type: Article

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