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Volumn 34, Issue 1, 1996, Pages 78-84

The marketing practices of independent fashion retailers: Evidence from South Africa

(1)  Radder, Laetitia a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0030306610     PISSN: 00472778     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (9)

References (13)
  • 1
    • 38249028120 scopus 로고
    • Causes of new venture failure: 1960s vs. 1980s
    • Bruno, A.V., and J.K. Leidecker (1988). "Causes of New Venture Failure: 1960s vs. 1980s," Business Horizons (November/December), 51-56.
    • (1988) Business Horizons , Issue.NOVEMBER-DECEMBER , pp. 51-56
    • Bruno, A.V.1    Leidecker, J.K.2
  • 4
    • 84889586165 scopus 로고
    • White paper on national strategy for the development and promotion of small business in South Africa
    • Government Gazette (1995), "White Paper on National Strategy for the Development and Promotion of Small Business in South Africa," March 20, 6.
    • (1995) Government Gazette , vol.MARCH 20 , pp. 6
  • 5
    • 33847127684 scopus 로고
    • Reasons for insolvency amongst small firms - A review and fresh evidence
    • Hall, G. (1992). "Reasons for Insolvency Amongst Small Firms - A Review and Fresh Evidence," Small Business Economics 4, 237-250.
    • (1992) Small Business Economics , vol.4 , pp. 237-250
    • Hall, G.1
  • 6
  • 7
    • 0011655429 scopus 로고
    • The entrepreneur in Northern Ireland: Characteristics, problems, and recommendations for the future
    • Hisrich, R.D. (1988), "The Entrepreneur in Northern Ireland: Characteristics, Problems, and Recommendations for the Future," Journal of Small Business Management (July), 32-39.
    • (1988) Journal of Small Business Management , Issue.JULY , pp. 32-39
    • Hisrich, R.D.1
  • 8
    • 0002478356 scopus 로고
    • The marketing concept: What it is and what it is not
    • Houston, F.S. (1986). "The Marketing Concept: What It Is and What It Is Not," Journal of Marketing (April), 81-87.
    • (1986) Journal of Marketing , Issue.APRIL , pp. 81-87
    • Houston, F.S.1
  • 9
    • 0003094253 scopus 로고
    • Management education and small business development: An exploratory study of small firms in the U.K
    • Kirby, D.A. (1990), "Management Education and Small Business Development: An Exploratory Study of Small Firms in the U.K.," Journal of Small Business Management (October), 78-87.
    • (1990) Journal of Small Business Management , Issue.OCTOBER , pp. 78-87
    • Kirby, D.A.1
  • 10
    • 42449154442 scopus 로고
    • Englewood Cliffs, N.J.: Prentice Hall
    • Kotler, P., and G. Armstrong (1993). Marketing. Englewood Cliffs, N.J.: Prentice Hall.
    • (1993) Marketing
    • Kotler, P.1    Armstrong, G.2
  • 11
    • 0002288096 scopus 로고
    • Marketing Myopia
    • Levitt, T. (1960). "Marketing Myopia," Harvard Business Review (July-August), 24-47.
    • (1960) Harvard Business Review , Issue.JULY-AUGUST , pp. 24-47
    • Levitt, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.