Activation and application of political party stereotypes: The role of television

Political Communication

Volumn 13, Issue 2, 1996, Pages 195-212

  Rahn, Wendy M ^a   Cramer, Katherine J ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Cognitive capacity; Media effects; Party images; Political information processing; Stereotypes; Television impact

Indexed keywords

EID: 0030303790     PISSN: 10584609     EISSN: 10917675     Source Type: Journal    
DOI: 10.1080/10584609.1996.9963107     Document Type: Article

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