Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 233-244

  Lariscy, Ruth Ann Weaver ^a   Tinkham, Spencer F ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295889     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00074-4     Document Type: Article

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