Some characteristics of adopters of a major innovation in the computer field and its potential use in marketing

Industrial Marketing Management

Volumn 25, Issue 6, 1996, Pages 567-576

  Trondsen, Tor Jarl ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295542     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(96)00065-X     Document Type: Article

References (11)

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4. 4. Pettigrew, A., Politics of Organizational Decision-Making. Tavistock Publications Ltd., London, 1973.
5. 5. Trondsen, T. J., The Effect of Open Systems on Buying Decisions in the Computer Industry. Ph.D. Thesis, University of Bradford, 1993.
6. 6. Maglitta, J., CEO-CFO Survey. Computerworld, Vol. XXV, 17, 81-83 (1991).
7. 7. Nahvandi, A., Malekzadeh, A., and Mizzi, P., Leaders, and How They Manage. Journal of Business Strategy May-June, 47-49 (1991).
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9. 9. Rogers, E. M., Diffusion of Innovations. 3rd ed. The Free Press, New York, 1983.
10. 10. Hippel, Eric von, The Sources of Innovation. Oxford University Press, New York, 1988.
11. 11. Hiis, Bjarne, Kundekunnskap er makt - markedsfpringen og den nye teknologien. Norsk Harvard 2, 68-76 (1987).