Consult your customers before making plans

Quality Progress

Volumn 29, Issue 11, 1996, Pages 95-97

  Massnick, Forler ^a,b,c  

^a Customer Inc   (United States)

^b MIAMI UNIVERSITY   (United States)

^c ASQC ^*

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRIAL ECONOMICS; MANAGEMENT; MARKETING; STRATEGIC PLANNING;

CUSTOMER SATISFACTION; MARKET SHARE; PROFIT IMPACT OF MARKET STRATEGY; PROFITABILITY; STRATEGIC BUSINESS UNITS;

QUALITY ASSURANCE;

EID: 0030285750     PISSN: 0033524X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (6)

1. 1995 Malcolm Baldrige National Quality Award Criteria, National Institute of Standards and Technology, Gailhersburg, MD.
2. Michel Robert, Strategy Pure & Simple (New York, NY: McGraw-Hill, 1993), p. 106.
3. Richard C. Whitely, The Customer-Driven Company (Reading, MA: Addison-Wesley Publishing Co., 1991), p. 201.
4. Peter Drucker, "Inibliteracy," Forbex ASAR, Aug. 29, 1994.
5. Robert, Strategy Pure & Simple.
6. Nicholas Imparato and Oren Harari, Jumping the Curve (San Francisco, CA: Jossey-Bass, 1994).