Maximizing product mix profitability-what’s th best analysis tool

Production Planning and Control

Volumn 7, Issue 6, 1996, Pages 547-553

  Lee, Terry ^a   Plenert, Gerhard ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Linear programming; Product mix; Theory of constraints (TOC)

Indexed keywords

CONSTRAINT THEORY; COST EFFECTIVENESS; DECISION MAKING; LINEAR PROGRAMMING; MARKETING; MATHEMATICAL MODELS; PRODUCTION;

PRODUCT MIX; PROFITABILITY; THEORY OF CONSTRAINTS;

PLANNING;

EID: 0030283944     PISSN: 09537287     EISSN: 13665871     Source Type: Journal    
DOI: 10.1080/09537289608930388     Document Type: Article

References (2)

1. Fox, R. E., 1987, Theory of constraints. NAA Conference Proceedings, September.
2. Goldratt, E.M., and Cox J., 1986, The Goal(Croton-on-Hudson, New York: North River Press).