Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results

Computers and Operations Research

Volumn 23, Issue 10, 1996, Pages 1007-1023

  Mesak, Hani I ^a  

^a LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER SIMULATION; COST ACCOUNTING; MATHEMATICAL MODELS; OPTIMIZATION; ROBUSTNESS (CONTROL SYSTEMS); SENSITIVITY ANALYSIS; SPECIFICATIONS;

INNOVATIONS;

MARKETING;

EID: 0030270130     PISSN: 03050548     EISSN: None     Source Type: Journal    
DOI: 10.1016/0305-0548(96)81677-7     Document Type: Article

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