Top-down versus bottom-up sales tactics effects on the presentation of a product line

Journal of Business Research

Volumn 37, Issue 1, 1996, Pages 51-61

  Donoho, Casey L ^a   Swenson, Michael J ^b  

^a NORTHERN ARIZONA UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030243533     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(96)00026-4     Document Type: Article

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