The role of predevelopment activities and firm attributes in new product success

Technovation

Volumn 16, Issue 8, 1996, Pages 431-441

  Murphy, Steven A ^a   Kumar, Vinod ^a  

^a CARLETON UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ELECTRONICS INDUSTRY; INTEGRATED CIRCUITS; MARKETING; PERFORMANCE; RESEARCH AND DEVELOPMENT MANAGEMENT; STRATEGIC PLANNING;

INTEGRATED CIRCUIT BOARD INDUSTRY; PREDEVELOPMENT PRACTICES;

PRODUCT DESIGN;

EID: 0030218642     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/0166-4972(96)00028-4     Document Type: Article

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