Where human factors meets marketing

Ergonomics in Design

Volumn 4, Issue 7, 1996, Pages 22-25

  Meyer, Joachim ^a,b   Seagull, F Jacob ^c  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HYBRID METHODS; MARKETING RESEARCH; PREFERENCE; PRODUCT DEVELOPMENT; TASK PERFORMANCE;

DESIGN; GRAPHIC METHODS; HUMAN ENGINEERING; MARKETING; MODELS; PERFORMANCE; PRODUCTION;

ERGONOMICS;

EID: 0030189143     PISSN: 10648046     EISSN: None     Source Type: Journal    
DOI: 10.1177/106480469600400306     Document Type: Article

References (8)

1. Bailey, R. W. (1993). Performance vs. preference. In Proceedings of the Human Factors Society and Ergonomics 37th Annual Meeting (pp. 282-285). Santa Monica, CA: Human Factors and Ergonomics Society.
2. Blanchard, H. E., Lewis, S. H., Ross, D., & Cataldo, G. (1993). User performance and preference for alphabetic entry from 10-key pads: Where to put Q and Z? In Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting (pp. 225-229). Santa Monica, CA: Human Factors and Ergonomics Society.
3. Carswell, C. M. (1991). Boutique data graphics: Perspectives on using depth to embellish data displays. In Proceedings of the Human Factors Society 35th Annual Meeting (pp. 1532-1536). Santa Monica, CA: Human Factors and Ergonomics Society.
4. Kirchner-Dean, E., & Kahler, S. (1994, October). Marketing usability: A golden opportunity. Ergonomics in Design, pp. 21-24.
5. MacLean, A., Barnard, P. J., & Wilson, M. D. (1985). Evaluating the human interface of a data entry system: User choice and performance measures yield different trade-off functions. In People and Computers: Designing the Interface: Proceedings of the Conference of the British Computer Society (pp. 172-185). Cambridge: Cambridge University Press.
6. Nielsen, J., & Levy, J. (1994). Measuring usability: Preference vs. performance. Communications of the ACM 37(4), 66-75.
7. Wei, K. C., & Otto, N. C. (1992). Engine sound quality evaluation using semantic differential method. In Proceedings of the Human Factors Society 36th Annual Meeting (pp. 1244-1248). Santa Monica, CA: Human Factors and Ergonomics Society.
8. Wickens, C. D., & Andre, A. L. (1994). Performance-preference dissociations. In SID International Symposium: Digest of Technical Papers (pp. 369-370). Santa Ana, CA: Society for Information Display.