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Volumn 84, Issue 3, 1996, Pages 928-930

Race-specific versus general stamps on African-American women's survey return rates

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AFRICAN AMERICAN; ART; ARTICLE; ATTITUDE TO HEALTH; COOPERATION; FEMALE; HEALTH SURVEY; HUMAN; MOTIVATION; PSYCHOLOGICAL ASPECT; RISK FACTOR; SOCIAL BEHAVIOR; UTERINE CERVIX TUMOR;

EID: 0030160590     PISSN: 00315125     EISSN: None     Source Type: Journal    
DOI: 10.2466/pms.1996.82.3.928     Document Type: Article
Times cited : (8)

References (11)
  • 1
    • 0000524739 scopus 로고
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    • ARMSTRONG, J. S., & LUSK, E. J. (1987) Return postage in mail surveys: a meta-analysis. Public Opinion Quarterly, 51, 233-248.
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    • Armstrong, J.S.1    Lusk, E.J.2
  • 2
    • 1842799631 scopus 로고
    • The effect of different postage combinations on response levels and speed of reply
    • BROOK, L. L. (1978) The effect of different postage combinations on response levels and speed of reply. Journal of the Market Research Society, 20, 238-244.
    • (1978) Journal of the Market Research Society , vol.20 , pp. 238-244
    • Brook, L.L.1
  • 3
    • 0025031813 scopus 로고
    • Effects of mailing strategies on response rate, response time, and cost in a questionnaire study among nurses
    • CHOI, B. K., PAK, A. W., & PURDHAM, J. T. (1990) Effects of mailing strategies on response rate, response time, and cost in a questionnaire study among nurses. Epidemiology, 1, 72-74.
    • (1990) Epidemiology , vol.1 , pp. 72-74
    • Choi, B.K.1    Pak, A.W.2    Purdham, J.T.3
  • 4
    • 14644399369 scopus 로고
    • An investigation of the effects of three factors on response to mail questionnaires
    • GULLAHORN, J. E., & GULLAHORN, J. T. (1963) An investigation of the effects of three factors on response to mail questionnaires. Public Opinion Quarterly, 27, 294-296.
    • (1963) Public Opinion Quarterly , vol.27 , pp. 294-296
    • Gullahorn, J.E.1    Gullahorn, J.T.2
  • 5
    • 0000282364 scopus 로고
    • Questionnaire returns: Stamps versus business reply enve-lopes revisited
    • HARRIS, J. R., & GUFFEY, H. J. (1978) Questionnaire returns: stamps versus business reply enve-lopes revisited. Journal of Marketing Research, 15, 290-293.
    • (1978) Journal of Marketing Research , vol.15 , pp. 290-293
    • Harris, J.R.1    Guffey, H.J.2
  • 6
    • 0000081738 scopus 로고
    • Multiple criteria effects in a mail survey experiment
    • JONES, W. H., & LINDA, G. (1978) Multiple criteria effects in a mail survey experiment. Journal of Marketing Research, 15, 280-284.
    • (1978) Journal of Marketing Research , vol.15 , pp. 280-284
    • Jones, W.H.1    Linda, G.2
  • 7
    • 0002372794 scopus 로고
    • Increasing the rate of return in mail surveys
    • KIMBALL, A. E. (1961) Increasing the rate of return in mail surveys. Journal of Marketing, 25, 63-64.
    • (1961) Journal of Marketing , vol.25 , pp. 63-64
    • Kimball, A.E.1
  • 8
    • 1842648485 scopus 로고
    • A cost/benefit approach to postage used on mail questionnaires
    • MCCROHAN, K. F., & LOWE, L. S. (1981) A cost/benefit approach to postage used on mail questionnaires. Journal of Marketing, 45, 130-133.
    • (1981) Journal of Marketing , vol.45 , pp. 130-133
    • Mccrohan, K.F.1    Lowe, L.S.2
  • 9
    • 0642329969 scopus 로고
    • An experimental investigation of mail-survey responses
    • PETERSON, R. A. (1975) An experimental investigation of mail-survey responses. Journal of Business Research, 3, 199-209.
    • (1975) Journal of Business Research , vol.3 , pp. 199-209
    • Peterson, R.A.1
  • 10
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    • Improving the response rate in mail research
    • WATSON, J. J. (1965) Improving the response rate in mail research. Journal of Advertising Research, 5, 48-50.
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    • Watson, J.J.1
  • 11
    • 0344056141 scopus 로고
    • Factor interaction effects in mail survey response rates
    • WISEMAN, F. (1973) Factor interaction effects in mail survey response rates. Journal of Marketing Research, 10, 330-333.
    • (1973) Journal of Marketing Research , vol.10 , pp. 330-333
    • Wiseman, F.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.