Franchisor-franchisee relationships in quick-service-restaurant systems

Cornell Hotel and Restaurant Administration Quarterly

Volumn 37, Issue 3, 1996, Pages 6-49

  Parsa, H G ^a  

^a NONE

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EID: 0030160297     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088049603700318     Document Type: Article

References (36)

1. 1 Franchising in the Economy (Washington, DC: International Franchise Association, 1990).
2. 2 Mahmoud A. Khan, Restaurant Franchising (New York: Van Nostrand Reinhold, 1991).
3. 3 Franchising in the Economy, pp. 12-19.
4. 4 Most international franchises are master franchises for a country or territory. For example, see: Devin Kimble, "Barriers and Opportunities in Singapore," pp. 50-54, in this Cornell Quarterly.
5. 5 John J. LaFalce, Franchising in the U.S. Economy: Prospects and Problems (Washington, DC: U.S. House of Representatives, 1991).
6. 6 J.A.Tannenbaum, "Restaurants Are Successfully Cooking up New Formats," Wall Street Journal, August 15, 1995, pp. B2.
7. 7 J.B. Murray, "The Critical Source of Uncertainty and the Dominant Sentiments of Marketing Channel Dyads: A Bargaining Simulation" (Ph.D. dissertation), Virginia Polytechnic Institute and State University, Blacksburg, VA, 1987.
8. 8 S.D. Hunt and J.R. Nevin, "Power in a Channel of Distribution: Sources and Consequences," Journal of Marketing Research, Vol. 11, May 1974, p. 188.
9. 9 J.R. Brown, R.F. Lusch, and D.D. Muehling, "Conflict and Power-Dependence Relations in Retailer-Supplier Relations," Journal of Retailing, Vol. 59, No. 4 (1983), pp. 53-80.
10. 10 J.C. Palamountain, Jr., The Politics of Distribution (Cambridge, MA: Harvard University Press, 1955), pp. 54-55.
11. 11 L.W. Stern and T. Reve, "Distribution Channels as Political Economies: A Framework for Comparative Analysis," Journal of Marketing, 44, Summer 1980, p. 60.
12. 12 See, for example: Hunt and Nevin, pp. 186-193; J.R. Brown and G.L. Frazier, "The Application of Channel Power: Its Effects and Connotations," in Research Frontiers in Marketing Dialogues and Directions, ed. Subhash C. Jain (Chicago: American Marketing Association, 1978), pp. 266-270; D.A. Michie, "Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Distribution Channel, in Jain, pp. 260-265; R.F. Dwyer, "Channel Member Satisfaction: Laboratory Insights," Journal of Retailing, Vol. 56, Summer 1980, pp. 45-65; I.F. Wilkinson, "Power, Conflict, and Satisfaction in Distribution Channels," in Foundations of Marketing Channels, ed. Arch G. Woodside (Austin, TX: Austin Press, 1981), pp. 305-309; and S.D. Sibley and D.A. Michie, "Distribution Performance and Power Sources," Industrial Marketing Management, Vol. 10 (1981), pp. 59-65.
13. 12 See, for example: Hunt and Nevin, pp. 186-193; J.R. Brown and G.L. Frazier, "The Application of Channel Power: Its Effects and Connotations," in Research Frontiers in Marketing Dialogues and Directions, ed. Subhash C. Jain (Chicago: American Marketing Association, 1978), pp. 266-270; D.A. Michie, "Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Distribution Channel, in Jain, pp. 260-265; R.F. Dwyer, "Channel Member Satisfaction: Laboratory Insights," Journal of Retailing, Vol. 56, Summer 1980, pp. 45-65; I.F. Wilkinson, "Power, Conflict, and Satisfaction in Distribution Channels," in Foundations of Marketing Channels, ed. Arch G. Woodside (Austin, TX: Austin Press, 1981), pp. 305-309; and S.D. Sibley and D.A. Michie, "Distribution Performance and Power Sources," Industrial Marketing Management, Vol. 10 (1981), pp. 59-65.
14. 12 See, for example: Hunt and Nevin, pp. 186-193; J.R. Brown and G.L. Frazier, "The Application of Channel Power: Its Effects and Connotations," in Research Frontiers in Marketing Dialogues and Directions, ed. Subhash C. Jain (Chicago: American Marketing Association, 1978), pp. 266-270; D.A. Michie, "Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Distribution Channel, in Jain, pp. 260-265; R.F. Dwyer, "Channel Member Satisfaction: Laboratory Insights," Journal of Retailing, Vol. 56, Summer 1980, pp. 45-65; I.F. Wilkinson, "Power, Conflict, and Satisfaction in Distribution Channels," in Foundations of Marketing Channels, ed. Arch G. Woodside (Austin, TX: Austin Press, 1981), pp. 305-309; and S.D. Sibley and D.A. Michie, "Distribution Performance and Power Sources," Industrial Marketing Management, Vol. 10 (1981), pp. 59-65.
15. 12 See, for example: Hunt and Nevin, pp. 186-193; J.R. Brown and G.L. Frazier, "The Application of Channel Power: Its Effects and Connotations," in Research Frontiers in Marketing Dialogues and Directions, ed. Subhash C. Jain (Chicago: American Marketing Association, 1978), pp. 266-270; D.A. Michie, "Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Distribution Channel, in Jain, pp. 260-265; R.F. Dwyer, "Channel Member Satisfaction: Laboratory Insights," Journal of Retailing, Vol. 56, Summer 1980, pp. 45-65; I.F. Wilkinson, "Power, Conflict, and Satisfaction in Distribution Channels," in Foundations of Marketing Channels, ed. Arch G. Woodside (Austin, TX: Austin Press, 1981), pp. 305-309; and S.D. Sibley and D.A. Michie, "Distribution Performance and Power Sources," Industrial Marketing Management, Vol. 10 (1981), pp. 59-65.
16. 12 See, for example: Hunt and Nevin, pp. 186-193; J.R. Brown and G.L. Frazier, "The Application of Channel Power: Its Effects and Connotations," in Research Frontiers in Marketing Dialogues and Directions, ed. Subhash C. Jain (Chicago: American Marketing Association, 1978), pp. 266-270; D.A. Michie, "Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Distribution Channel, in Jain, pp. 260-265; R.F. Dwyer, "Channel Member Satisfaction: Laboratory Insights," Journal of Retailing, Vol. 56, Summer 1980, pp. 45-65; I.F. Wilkinson, "Power, Conflict, and Satisfaction in Distribution Channels," in Foundations of Marketing Channels, ed. Arch G. Woodside (Austin, TX: Austin Press, 1981), pp. 305-309; and S.D. Sibley and D.A. Michie, "Distribution Performance and Power Sources," Industrial Marketing Management, Vol. 10 (1981), pp. 59-65.
17. 12 See, for example: Hunt and Nevin, pp. 186-193; J.R. Brown and G.L. Frazier, "The Application of Channel Power: Its Effects and Connotations," in Research Frontiers in Marketing Dialogues and Directions, ed. Subhash C. Jain (Chicago: American Marketing Association, 1978), pp. 266-270; D.A. Michie, "Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Distribution Channel, in Jain, pp. 260-265; R.F. Dwyer, "Channel Member Satisfaction: Laboratory Insights," Journal of Retailing, Vol. 56, Summer 1980, pp. 45-65; I.F. Wilkinson, "Power, Conflict, and Satisfaction in Distribution Channels," in Foundations of Marketing Channels, ed. Arch G. Woodside (Austin, TX: Austin Press, 1981), pp. 305-309; and S.D. Sibley and D.A. Michie, "Distribution Performance and Power Sources," Industrial Marketing Management, Vol. 10 (1981), pp. 59-65.
18. 13 Chekitan S. Dev and James R. Brown, "Franchising and Other Operating Arrangements in the Lodging Industry: A Strategic Comparison," The Society of Franchising Annual Conference Proceedings, 1989, Bal Harbor, Florida.
19. 14 Hunt and Nevin, pp. 186-193.
20. 15 M.E. Porter, "Consumer Behavior, Retailer Power, and Market Performance in Consumer-Goods Industries," Review of Economics and Statis" tics, Vol. LVI, No. 4 (1974), pp. 419-436.
21. 16 M. Etgar, "Effects of Administrative Control on Efficiency of Vertical Marketing Systems," Journal of Marketing Research, Vol. 13, February 1976, pp. 12-24.
22. 17 Sibley and Michie, pp. 59-65.
23. 18 See, for example: Dwyer, pp. 45-65 (6 per" cent); and J.F. Gaski, "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing, Vol. 48, Summer 1984, pp. 9-29. Issues regarding low response rates, however, should be compared to: M. Chris Paxson, "Increasing Your Survey Response Rates; Practical Instructions from the Total-Design Method," Cornell Hotel and Restaurant Administration Quarterly, Vol. 36, No. 4 (August 1995), pp. 66-73.
24. 18 See, for example: Dwyer, pp. 45-65 (6 per" cent); and J.F. Gaski, "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing, Vol. 48, Summer 1984, pp. 9-29. Issues regarding low response rates, however, should be compared to: M. Chris Paxson, "Increasing Your Survey Response Rates; Practical Instructions from the Total-Design Method," Cornell Hotel and Restaurant Administration Quarterly, Vol. 36, No. 4 (August 1995), pp. 66-73.
25. 18 See, for example: Dwyer, pp. 45-65 (6 per" cent); and J.F. Gaski, "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing, Vol. 48, Summer 1984, pp. 9-29. Issues regarding low response rates, however, should be compared to: M. Chris Paxson, "Increasing Your Survey Response Rates; Practical Instructions from the Total-Design Method," Cornell Hotel and Restaurant Administration Quarterly, Vol. 36, No. 4 (August 1995), pp. 66-73.
26. 19 Hunt and Nevin, pp. 186-193.
27. 20 See, for example: S.F. Slater and J.C. Narver, "Does Competitive Environment Moderate the Market Orientation-Performance Relationship," Journal of Marketing, Vol. 58, January 1994, p. 52.
28. 21 Hunt and Nevin, p. 189.
29. 22 Sibley and Michie, pp. 59-65.
30. 23 C. Bernstein and R. Paul, Winning the Chain Restaurant Game (New York: John Wiley & Sons, 1994), pp. 252-253.
31. 24 This occurred, for instance, when Applebee's International purchased its New England franchisee. See: Michael Oshins, "'Skip' Sack and Applebee's: How Pub Ventures Went Public," on pp. 55-63 of this issue of Cornell Quarterly.
32. 25 Bernstein and Paul, pp. 252-253.
33. 26 R.L. Purvin, The Franchise Fraud (New York: John Wiley & Sons, 1994), p. 201.
34. 27 Bill Carlino, "KFC, Franchisees Settle Lawsuit, Agree to End Bitter 7-Year Feud," Nation's Restaurant News, Vol. 30, No. 8 (February 19, 1996), pp. 1, 4.
35. 28 See: Richard Gibson, "Some Franchisees Say Moves by McDonald's Hurt Their Operations," Wall Street Journal, April 17, 1996, pp. A1, A 8.
36. 29 Jeffrey A. Tannenbaum, "Boston Chicken Reaches Pact Making It Controlling Owner of Restaurants," Wall Street Jounal, April 11, 1996, p. B2.