Content analysis of gay male and lesbian personal advertisements

Psychological Reports

Volumn 78, Issue 2, 1996, Pages 371-374

  Hatala, Mark Nicholas ^a   Prehodka, Jill ^b  

^a TRUMAN STATE UNIVERSITY   (United States)

^b DICKINSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; FEMALE; HOMOSEXUALITY; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; LESBIAN; MALE; MARRIAGE; PERSONALITY; PSYCHOLOGICAL ASPECT; SEXUALITY;

ADULT; ADVERTISING; FEMALE; HIV SEROPOSITIVITY; HOMOSEXUALITY, FEMALE; HOMOSEXUALITY, MALE; HUMANS; MALE; MARRIAGE; PERSONALITY; SEXUAL PARTNERS;

EID: 0030113155     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/pr0.1996.78.2.371     Document Type: Article

References (8)

1. DEAUX, K., & HANNA, R. (1984) Courtship in the personals column: the influence of gender and sexual orientation. Sex Roles, 11, 363-375.
2. HARRISON, A. A., & SAEED, L. (1977) Let's make a deal: an analysis of revelations and stipulations in lonely hearts advertisements. Journal of Personality and Social Psychology, 35, 257-264.
3. KOESTNER, R., & WHEELER, L. (1988) Self presentation in personal advertisements: the influence of implicit notions of attractiveness and role expectations. Journal of Social and Personal Relationships, 5, 149-160.
4. LANER, M. R. (1978) Media mating: II. "Personals" advertisements of lesbian women. Journal of Homosexuality, 4, 41-61.
5. LANER, M. R., & KAMEL, G. W. L. (1977) Media mating: I. Newspaper "personals" ads of homosexual men. Journal of Homosexuality, 3, 149-162.
6. LUMBY, M. E. (1978) Men who advertise for sex. Journal of Homosexuality, 4, 63-72.
7. SITTON, S., & RIPPEE, E. (1986) Women still want marriage: sex differences in lonely hearts advertisements. Psychological Reports, 58, 257-258.
8. SPSS, INC. (1990) SPSS Reference Guide. Release 4.1. Chicago, IL: SPSS, Inc.