Increasing restaurant profits with product merchandising

Cornell Hotel and Restaurant Administration Quarterly

Volumn 37, Issue 1, 1996, Pages 72-79

  Makens, James C ^a   Bowen, John T ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030079246     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/0010-8804(96)84599-X     Document Type: Article

References (14)

1. 1 David Glen Mick, Michelle Demoss, and Ronald J. Faber, "A Projective Study of Motivations and Meanings of Self Gifts: Implications for Retail Management," Journal of Retailing, Vol. 68, No. 2 (June 1992), pp. 122-132.
2. 2 Sonia Ossorio, "Check Out This Hoot of a Mass Market," Tampa Bay Business Journal, Vol. 13, No. 1 (January 15, 1993), p. 1.
3. 3 David Farkas, "Your Logo Here," Restaurant Hospitality, February 1994, p. 70.
4. 4 Caroline E. Mayer, "Restaurant Gifts: The Next Best Thing to Being There," Washington Post, December 7, 1994, p. E14.
5. 5 Jack Hayes, "On the Rise: Cafe-Bakeries," Nation's Restaurant News, Vol. 28, No. 44 (November 7, 1994), p. 57.
6. 6 Dan Malovany, "Bakeries Rise to the Defense: JB's Restaurants Inc. Installs In-House Bakeries," Bakery Production and Marketing, Vol. 26, No. 13 (November 24, 1991), p. 96.
7. 7 Hayes, p. 60.
8. 8 Farkas, p. 69.
9. 9 Robert LaFrance, "Nobu Goes East," Forbes, Vol. 153, No. 11 (May 23, 1994), p. 18.
10. 10 Matthew Brelis, "Dogfight Over Vineyard T-shirts Goes to U.S. Court," The Boston Globe (Metro/Region), August 7, 1992, p. 17.
11. 11 National Frozen Foods Association, Advanced Merchandising (1986 video sponsored by the Pillsbury Company).
12. 12 "Michelob Beer Volume Increases Due to Displays" (a one-page bar chart from Anheuser Busch), in A.C. Nielsen Scan Pro Monitor YTD, September 7, 1991.
13. 13 Most supermarket chains charge food purveyors an amount known as a slotting fee to gain grocery-store shelf space.
14. 14 "It's Summertime and the Livin's Supposed to be Easy. If That's a Problem, Try These Solutions to Help You Have More Time and Fun for Relaxation," Detroit Monthly, June 1995, p. 1.