A test of the effects of retail store rating context on the stability of alternative multientity scaling methods

International Journal of Research in Marketing

Volumn 13, Issue 1, 1996, Pages 17-28

  Teas, R Kenneth ^a   Wong, John K ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Context induced rating instability; Multientity scaling

Indexed keywords

EID: 0030076247     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(95)00019-4     Document Type: Article

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