Marketing to the homosexual (gay) market: A profile and strategy implications

Journal of Homosexuality

Volumn 31, Issue 1-2, 1996, Pages 203-212

  DeLozier, M W ^a   Rodrigue, J ^a  

^a NICHOLLS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; COMMUNITY; CONSUMER; HOMOSEXUALITY; HUMAN; MARKETING; REVIEW;

HOMOSEXUALITY, MALE; HUMANS; MALE; MARKETING OF HEALTH SERVICES;

EID: 0029989682     PISSN: 00918369     EISSN: None     Source Type: Journal    
DOI: 10.1300/J082v31n01_12     Document Type: Review

References (0)