Communication could increase florists' commercial account purchases

HortTechnology

Volumn 6, Issue 3, 1996, Pages 266-271

  Anderson, Lori J ^a,b   Behe, Bridget K ^a   Sanderson, Kenneth C ^a  

^a AUBURN UNIVERSITY   (United States)

^b Environmental Care International   (United States)

Author keywords

survey

Indexed keywords

EID: 0029963532     PISSN: 10630198     EISSN: None     Source Type: Journal    
DOI: 10.21273/horttech.6.3.266     Document Type: Article

References (10)

1. Behe, B.K. 1993. Consumer and market research in floriculture. HortScience 28:11-14.
2. Behe, B.K., T.A. Prince, and H.K. Tayama. 1992. Market segmentation of supermarket floral customers. HortScience 27:459-462.
3. Behe, B.K. and D.J. Wolnick. 1991. Type of floral product purchased and demographic characteristics and floral knowledge of consumers. HortScience 26:414-416.
4. Brewer, G. 1993. Gifts galore. Incentive. 7(167):70-74.
5. Dillman, D. 1978. Mail and telephone surveys - The total design method. Washington State Univ., Pullman.
6. Floral Index. 1989. Changing times. Soc. Amer. Florists 9(6):28-39.
7. Foster, K. 1990. The perfect gift. Soc. Amer. Florists 8(7):30-34.
8. Gallup Organization. 1995. National gardening survey 1994-1995. Natl. Gardening Assn., Burlington, Vt.
9. Sales and Marketing Management. 1991. 1991 Survey of buying power. 19 Aug. B-7.
10. U.S. Govt. Printing Office. 1995. Small Business Administration Size Standard Guides. Small business administration. U.S. Govt. Printing Office, Washington D.C.