Advertising as special service provision under non-price vertical restraints: Exclusive territories in beer distribution

Applied Economics

Volumn 28, Issue 4, 1996, Pages 433-439

  Mixon Jr , Franklin G ^a   Upadhyaya, Kamal P ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b SALISBURY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BEER DISTRIBUTION; BREWING INDUSTRY; INTRABRAND COMPETITION; POINT OF SALE; SERVICE PROVISION; SPECIAL SERVICES; VERTICAL INTEGRATION; VERTICAL RESTRAINT;

EID: 0029908094     PISSN: 00036846     EISSN: None     Source Type: Journal    
DOI: 10.1080/000368496328560     Document Type: Article

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