A cross-national investigation of softwood sawmill marketing strategies

Forest Science

Volumn 42, Issue 3, 1996, Pages 290-299

  Niemelä, Juha S ^a   Smith, Paul M ^b  

^a UNIVERSITY OF HELSINKI   (Finland)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

marketing competence; Marketing strategy; strategic dimensions

Indexed keywords

EID: 0029830658     PISSN: 0015749X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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