Working with Marketing

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 1996, Pages 313-314

  Atyeo, Mike ^a   Sidhu, Charanjit ^a   Coyle, Gerry ^a   Robinson, Simon ^a  

^a MARTLESHAM HEATH   (United Kingdom)

Author keywords

focus groups; Human Factors; Marketing; telecommunications

Indexed keywords

HUMAN ENGINEERING; MARKETING; COST EFFECTIVENESS; INFORMATION SERVICES; SOCIETIES AND INSTITUTIONS; SOFTWARE ENGINEERING; TECHNOLOGY; TELECOMMUNICATION SERVICES;

FOCUS GROUPS; MARKETING PROFESSIONALS; USABILITY PROFESSIONALS; RESIDENTIAL VOICE MESSAGING SYSTEM; TELECOMMUNICATIONS PRODUCTS;

COMMERCE; HUMAN COMPUTER INTERACTION;

EID: 0029710482     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/257089.257338     Document Type: Conference Paper

References (6)

1. Cannon, T. and Hasty, R. The Neglected Alliance: Human Factors and Market Research, in Proc. 6th Congress of the International Ergonomics Association. Santa Monica, USA 1976, pp. 113-117.
2. Nardi, B. Some Reflections on Scenarios, in Scenario-Based Design, Carroll, J. (Ed), Wiley 1995.
3. Atyeo, M. and Green, R. User-Friendly Weapons for the Competitive Fight, British Telecommunications Engineering Journal Vol. 13.3, 1994 pp. 201-205.
4. Atyeo, M. and Robinson, S. Delivering Competitive Edge, in Proc. Interact '95 (Lillehammer, Norway) pp. 384-385.
5. Winograd, T. From Programming Environments to Environments for Designing, Communications of the ACM Vol. 38 No 6 June 1995
6. Sidhu. C. and Coyle G. Usability Engineering of Speech Based Services, British Telecommunications Engineering Journal Vol. 14.4, Jan. 1996 pp. 337.