The relative effect of price and personal referral cues on consumers’ perception of dental services

Health Marketing Quarterly

Volumn 13, Issue 4, 1996, Pages 91-105

  Crane, F G ^a  

^a Management Consultant in Halifax   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ANALYSIS OF VARIANCE; ARTICLE; ATTITUDE TO HEALTH; CONSUMER; DENTAL CARE; ECONOMICS; FEE; FINANCIAL MANAGEMENT; HUMAN; PATIENT REFERRAL; PROFESSIONAL COMPETENCE; QUESTIONNAIRE; RANDOMIZATION; STATISTICS; UNITED STATES; UTILIZATION REVIEW;

ANALYSIS OF VARIANCE; ATTITUDE TO HEALTH; CONSUMER SATISFACTION; DENTAL HEALTH SERVICES; FEES, DENTAL; HUMANS; MARKETING OF HEALTH SERVICES; PROFESSIONAL COMPETENCE; QUESTIONNAIRES; RANDOM ALLOCATION; REFERRAL AND CONSULTATION; UNITED STATES;

EID: 0029691826     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v13n04_08     Document Type: Article

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