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Volumn 12, Issue 1, 1996, Pages 2-3

The effects of tobacco advertising: brand loyalty, brand switching, or market expansion?

(1)  Davis, R M a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ECONOMIC ASPECT; ECONOMICS; FOOD AND DRUG ADMINISTRATION; HUMAN; INDUSTRY; LEGAL ASPECT; NOTE; PLANT; SMOKING; TOBACCO; UNITED STATES;

EID: 0029689580     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0749-3797(18)30360-x     Document Type: Note
Times cited : (9)

References (0)
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