Global scan: the globalization of advertising agencies, concepts, and campaigns

Economic Geography

Volumn 71, Issue 4, 1995, Pages 402-426

  Leslie, D A ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING INDUSTRY; CAMPAIGN STRATEGY; CONSUMPTIVE MARKET; GLOBALISATION; INDUSTRIAL PRACTICE; SOCIO-ECONOMIC CHANGE; TRANSNATIONAL GROWTH;

EID: 0029541891     PISSN: 00130095     EISSN: None     Source Type: Journal    
DOI: 10.2307/144425     Document Type: Article

References (0)