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Volumn 71, Issue 2, 1995, Pages 171-198
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"We know who you are and we know where you live': the instrumental rationality of geodemographic systems
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Author keywords
[No Author keywords available]
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Indexed keywords
CONSUMER CHARACTERISTICS;
DEMOGRAPHIC SYSTEM;
GEODEMOGRAPHIC SYSTEM;
GIS;
MARKETING;
MARKETING RESEARCH;
PRIVACY;
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EID: 0029515588
PISSN: 00130095
EISSN: None
Source Type: Journal
DOI: 10.2307/144357 Document Type: Article |
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Times cited : (195)
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References (0)
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