Innovation Strategy and the R&D-Marketing Interface in Japanese Firms: A Contingency Perspective

IEEE Transactions on Engineering Management

Volumn 42, Issue 4, 1995, Pages 360-371

  Michael Song, X ^a   Dyer, Barbara ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRIAL RESEARCH; INFORMATION MANAGEMENT; MARKETING; PLANNING; RESEARCH AND DEVELOPMENT MANAGEMENT; TECHNOLOGY;

INFORMATION SHARING; INNOVATION; MARKET RESEARCH; NEW PRODUCT DEVELOPMENT; ORGANIZATIONAL STRUCTURES;

PRODUCT DESIGN;

EID: 0029409329     PISSN: 00189391     EISSN: 15580040     Source Type: Journal    
DOI: 10.1109/17.482085     Document Type: Article

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