Uncovering the keys to new product success

IEEE Engineering Management Review

Volumn 21, Issue 4, 1993, Pages 5-18

  Cooper, Robert G ^a   Kleinschmidt, Elko J ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; CONSUMER ELECTRONICS; MANAGEMENT; MARKETING; PRODUCT LIABILITY; PRODUCTION CONTROL; QUALITY CONTROL; VALUE ENGINEERING;

PRODUCT INNOVATION PROGRAMS; PRODUCTION MANAGEMENT;

QUALITY ASSURANCE;

EID: 0027841381     PISSN: 03608581     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (18)