The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?

Journal of Business Ethics

Volumn 12, Issue 1, 1993, Pages 45-55

  Benet, Suzeanne ^a   Pitts, Robert E ^a   LaTour, Michael ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; AGE; AGED; APPARATUS, EQUIPMENT AND SUPPLIES; ARTICLE; BEHAVIOR; BEHAVIOR CONTROL; COGNITION; COMPREHENSION; DEONTOLOGICAL ETHICS; ECONOMICS; ETHICS; HEALTH CARE; HEALTH CARE AND PUBLIC HEALTH; HEALTH CARE DELIVERY; HEALTH INSURANCE; INDUSTRY; INTERPERSONAL COMMUNICATION; MEDICAL DEVICES; MENTAL STRESS; TELEOLOGICAL ETHICS; UNITED STATES;

BEHAVIOR CONTROL; COMPREHENSION; DEONTOLOGICAL ETHICS; HEALTH CARE; HEALTH CARE AND PUBLIC HEALTH; MEDICAL DEVICES; TELEOLOGICAL ETHICS; UNITED STATES;

ADVERTISING; AGE FACTORS; AGED; BEHAVIOR; COGNITION; COMMUNICATION; DELIVERY OF HEALTH CARE; ECONOMICS; EQUIPMENT AND SUPPLIES; ETHICAL THEORY; ETHICS; INDUSTRY; INSURANCE, HEALTH; STRESS, PSYCHOLOGICAL; UNITED STATES;

EID: 0027361584     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/BF01845786     Document Type: Article

References (50)

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3. Fear Appeals to Segments Only
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5. Age Difference in Performance on Two Information-Processing Tasks: Strategy Selection and Processing Efficiency
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7. Auditory Perception of Communication
8. The Elderly's Fear of Crime
9. The Ethics of Psychoactive Ads
10. The Psychophysiology of Emotion
11. Female Nudity in Print Advertising: Gender Differences in Arousal and Ad Response
12. Using Fear Appeals for AIDS Prevention in the College-Aged Population
13. Female Nudity, Arousal and Ad Response: An Experimental Investigation
14. Fear Appeals as Advertising Strategy: Should They Be Used?
15. Findings and Theory in the Study of Fear Communications
16. The Physiology of Fear and Anxiety
17. Fear: The Potential of an Appeal Neglected by Marketing
18. Retirement's Lifestyle Pioneers
19. A Protection Motivation Theory of Fear Appeals and Attitude Change
20. Information Processing and the Older Consumer: Marketing and Public Policy Implications
21. Cognition and Peripheralist-Centralist Controversies in Motivation and Emotion
22. Age Changes in Intelligence
23. Value Orientations of New-Age Elderly: The Coming of an Ageless Market
24. Fear Appeals: Revisited and Revised
25. Psychic Defenses Against High Fear Appeals: A Key Marketing Variable
26. Fear Arousing Communications: A Critical Examination of Theory and Research
27. Protection Motivation Theory: An Extension of Fear Appeals Theory in Communication
28. The Concept of Fear
29. Determinant Behavior Characteristics of Older Consumers
30. Business Ethics: A Literature Review With a Focus on Marketing Ethics
31. Attitudinal Effects on Mere Exposure
32. Feeling and Thinking Preferences Need No Inferences