A factorial investigation of methods of stimulating response to a mail survey

European Journal of Operational Research

Volumn 37, Issue 2, 1988, Pages 158-164

  Jobber, David ^a   Birro, Karl ^b   Sanderson, Stuart M ^a  

^a UNIVERSITY OF BRADFORD   (United Kingdom)

^b Abbey National Building Society London UK ^*  (United Kingdom)

Author keywords

commerce; information; Marketing

Indexed keywords

HUMAN ENGINEERING - BEHAVIORAL RESEARCH; MANAGEMENT - RESEARCH AND DEVELOPMENT APPLICATION;

FACTORIAL INVESTIGATION; MAIL SURVEYS; MONETARY INCENTIVE;

MARKETING;

EID: 0024106486     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/0377-2217(88)90325-6     Document Type: Article

References (23)

1. A paradigm for methodological research on mail survey response
2. Recent research on mailed questionnaire response rates
3. Tables of samples sizes in the analysis of variance
4. Randomization procedures for the analysis of educational experiments
5. Predicting response rates to mailed surveys A comment
6. Monetary incentives versus promised contributions to charity New evidence on mail survey response
7. The norm of reciprocity A preliminary statement
8. Further evidence on factors affecting response rates to mailed questionnaires
9. A self-perception theory of the effect of monetary and non-monetary incentives on mail survey respondent behaviour
10. Factors effecting response rates to mailed questionnaires A quantitative analysis of the published literature
11. Broadening the scope of methodological research in mail surveys
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13. A study of the development and implementation of marketing information systems in the UK industry
14. The effects of a prior letter and coloured questionnaire paper on mail survey response rates
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16. The specification and estimation of a robust mail survey response model
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18. Export marketing management in medium-sized British firms
19. A factor-interactive experimental investigation of inducing response to questionnaires mailed to commercial populations
20. A quantitative review of research design effects on response rates to questionnaires