Social Marketing and Public Health Intervention

Health Education & Behavior

Volumn 15, Issue 3, 1988, Pages 299-315

  Craig Lefebvre, R ^a,b   Flora, June A ^c  

^a MEMORIAL HOSPITAL OF RHODE ISLAND   (United States)

^b BROWN UNIVERSITY   (United States)

^c STANFORD UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FINANCIAL MANAGEMENT; HEALTH CARE PLANNING; HEALTH CARE QUALITY; HEALTH PROMOTION; PUBLIC HEALTH; REVIEW;

HEALTH PROMOTION; MARKETING OF HEALTH SERVICES; PROGRAM EVALUATION; PUBLIC HEALTH; REGIONAL MEDICAL PROGRAMS;

EID: 0024076755     PISSN: 10901981     EISSN: 15526127     Source Type: Journal    
DOI: 10.1177/109019818801500305     Document Type: Article

References (26)

1. Ward GW: The National High Blood Pressure Education Program: A description of its utility as a generic program model. Health Educ Q 11: 225-242, 1984.
2. Meyer AJ, Maccoby N., Farquhar JW: The role of opinion leadership in a cardiovascular health education campaign, in Ruben BD (ed.): Communication Yearbook I. New Brunswick, NJ, Transaction Books, 1977.
3. Lefebvre RC, Harden EA, Rakowski W., Lasater TM, Carleton, RA: Characteristics of participants in community health promotion programs: Four-year results. AJPH, 77: 1342-1344, 1987.
4. Lefebvre RC, Lasater TM, Carleton RA, Peterson G.: Theory and delivery of health programming in the community: The Pawtucket Heart Health Program. Preventive Med, 16: 80-95, 1987.
5. Farquhar JW, Fortmann SP, Maccoby N., Haskell WL, Williams PT, Flora JA, Taylor CB, Brown, Jr. BW, Solomon DS, Hulley SB: The Stanford Five-City Project: Design and methods. Am J Epid 122: 323-334, 1985.
6. Kotler P.: Marketing for nonprofit organizations. Englewood Cliffs, NJ, Prentice-Hall, 1975.
7. Novelli WD: Developing marketing programs, Frederickson LW, Solomon LJ, Brehony KA, (eds.): Marketing health behavior: Principles, techniques and applications. New York, Plenum, 1984.
8. Fine SH: The marketing of ideas and social issues. New York, Praeger, 1981.
9. Manoff RK: Social marketing. New York, Praeger, 1985.
10. Kotler P., Zaltman G.: Social marketing: An approach to planned social change. J Marketing 35: 3-12, 1971.
11. Blair SN, Smith M., Collingwood TR, Reynolds R., Prentice MC, Sterlin CL: Health education for educators: Impact on absenteeism. Preventive Med 15: 166-175, 1986.
12. Green LW, Wilson AL, Lovato CY: What changes can health promotion achieve and how long do these changes last? The trade-offs between expendiency and durability. Preventive Med 15: 508-521, 1986.
13. Murphy PE: Analyzing markets, in Frederickson LW, Solomon LJ, Brehony KA, (eds.): Marketing health behavior: Principles, techniques and applications. New York, Plenum, 1984.
14. Bloom PN, Novelli WD: Problems and challenges of social marketing. J Marketing 45: 79-88, 1981.
15. Lefebvre, RC, Harden EA, Zompa B.: The Pawtucket Heart Health Program: Social marketing to promote community health. Rhode Island Medical Journal 71: 27-30, 1988.
16. Rogers EM: Diffusion of Innovations (3rd ed.). New York, Free Press, 1983.
17. U.S. Department of Health and Human Services: Pretesting in health communications (NIH Publication No. 84-1493). Bethesda, MD, National Cancer Institute, 1984.
18. Bandura A.: Social learning theory. Englewood Cliffs, NJ, Prentice-Hall, 1977.
19. Elder JP, McGraw SA, Rodrigues A., Lasater TM, Ferreira A., Kendall L., Peterson GS, Carleton RA: Evaluation of two community-wide smoking cessation contests. Preventive Med 16: 221-234, 1987.
20. Nelson DJ, Sennett L., Lefebvre RC, Loiselle L., McClements L., Carleton RA: A campaign strategy for weight loss at worksites. Health Education Research: Theory and Practice 2: 27-31, 1987.
21. Altman DG, Flora JA, Fortman SP, Farquhar JW: The cost-effectiveness of three smoking cessation programs. AJPH 77: 162-165, 1987.
22. King AC, Flora JA, Fortman SP, Taylor CB: Smokers’ challenge: Immediate and long-term findings of a community smoking cessation contest. AJPH, 77: 1341-1342, 1987.
23. McLeroy KR, Gottlieb NH, Burdine JN: The business of health promotion: Ethical issues and professional responsibilities. Health Educ Q 14: 91-109, 1987.
24. Lefebvre RC, Peterson GS, McGraw SA, Lasater TM, Sennett L., Kendall L., Carleton RA: Community intervention to lower blood cholesterol: The “Know Your Cholesterol” campaign in Pawtucket, Rhode Island. Health Educ Q 13: 117-129, 1986.
25. Peterson GS, Lefebvre RC, Ferreira A., Sennett L., Lazieh M., Carleton RA: Strategies for cholesterol lowering at the worksite. JNutr Educ 18: S54-S57, 1986.
26. Block LW, Banspach SW, Gans K. Harris C., Lasater TM, Lefebvre RC, Carleton RA: Impact of public education and continuing medical education on physician attitudes and behavior concerning cholesterol. American Journal of Preventive Medicine, in press.